Accel-Tech
Digal Consulting
Logo, brand guidelines, branded assets and templates
Accel-Tech is an IT solution company who has successfully expanded into multiple African countries and continues to grow. With its increasing regional presence, the company now requires a cohesive and unified brand identity to maintain consistency, credibility, and recognition across different markets.
Rebranding Objectives:
To ensure that the new brand identity is practical and accessible for IT professionals and non-designers within the company, the rebranding must prioritize:
The old logo had the following problems :
The logo, shaped like an “A”, symbolizes the interconnection of technological networks and data flows. This design represents a vast, interconnected network, where each point signifies a connection, data exchange, and continuous progression.
The “T” in Accel Tech is embedded within the “A” of the logo, appearing as pixels or small cubes that form the structure. This design illustrates movement, acceleration, and a company in constant evolution. It symbolizes connectivity, technological advancements, data, and an interconnected network.
Concept 1 was ultimately chosen for its simplicity, following a vote from the employees. This decision reflects the company’s commitment to a modern, clean, and easily recognizable brand identity that aligns with its technological expertise and growth vision.
I then created the Brand Guidelines and delivered the following:
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