Fourbi: Logo & Visual Identity

Client

Fourbi

Project

Logo, brand guidelines

Context

A new concept store needed a logo a visual identity to launch its crowdfunding, social medias and physical store.

Deliverables

UX research & moodboards

Brand guidelines (PDF)

Key skills

Graphic design

Social media

Visual identity

Milestones :

Context

Create a logo for a new concept store in Lyon, which focuses on vintage decoration, contemporary artisanal objects, 19th- and 20th-century vintage pieces, plants, and artistic residencies.

Target Audience: Individuals with an interest in unique, handcrafted items and vintage decor. This might include collectors, art lovers, interior designers, and people who value sustainability (given the emphasis on vintage items and plants).
Style: A fusion of vintage and contemporary styles with a strong artisan influence. The store likely offers an eclectic mix of design aesthetics, combining the charm of old-world craftsmanship with modern artisanal creations.

Moodboards

I created three moodboards guiding 3 different feels and aesthetics for the store:

– Moodboard 1: an elegant, refined atmosphere, reminiscent of antiques or rare finds. The visual language could involve intricate details, classic typefaces (like serif fonts), and muted, sophisticated color palettes.

– Moodboard 2: This moodboard suggests a balanced mix of culture, clean design, and bold colors. Think strong, angular lines and abstract symbols to suggest a sense of structure and timelessness.

– Moodboard 3: This moodboard is more playful and artistic, with a focus on handmade, quirky, and colorful elements. Expect vibrant patterns, art-inspired visuals, something more imperfect and handmade than the other two leads.

In the end the client she couldn’t decide and liked all three moodboards! It made sense to provide a variety of options of logos that incorporate the different elements from the moodboards. Each design can capture a unique aspect of the store’s identity, allowing her to choose one that resonates most.

Logos research

I designed 4 preliminary logos. Ultimately, she was drawn to logos 1 and 3, and we decided on a design featuring an abstract, timeless font paired with playful colors.

In the latest iteration, the “F” is transformed into a playful little monster. This character introduces a fun, interactive element to the brand, making it feel both unique and approachable.
The minimalist logo opens up opportunities for collaborations with illustrators, allowing for dynamic interventions in the brand’s visual identity.