DiaRSE Consulting
Digal Consulting
Logo, brand guidelines, website
After several years of activity, Dialor decided to rework his entire marketing strategy with the company Digal Consulting, who then contacted me to redesign the logo and website of Diarse Consulting who specializes in CSR (Corporate Social Responsibility).
There weren't any brand guidelines, the logo had no variations and the website lacked a coherent aesthetic and had been designed without taking into account the principles of UX, accessibility, SEO and sustainability.
The old logo had the following problems
The logo is reworked to be more organic and is broken down into several graphic elements that can be used on their own.
It highlights sustainable development, growth and fulfillment.
Sustainable development, growth and fulfillment are always highlighted while evoking a more modern, more sober and simple image.
The D is tiled to represent a tree, the logo is less literal than the other concepts. Its simplicity evokes reliability, competence, modernity.
I set up a questionnaire to survey Dialor’s potential customers and help it choose the logo that best suits its business.
Logo 2 seemed to be liked by the most people, and logo 4 was the most divisive.
Concept 4 was finally chosen for its simplicity, it was very suited to the first persona which represents a large part of DiaRSE Consulting’s clients.
To reflect Dialor’s commitment to sustainability, I proposed reducing the carbon footprint of his website. This is reflected in the choice of colors for the graphic charter.
OLED displays are becoming more and more popular and will increase over the next decade.
Google found that using dark colors on these screens consumed 30-65% power. They also found that blue used 25% more energy than green or red.
We therefore chose a palette based on green, which reflects this commitment both in substance and form.
The website lacked a consistent aesthetic and was designed without consideration of UX, accessibility, carbon footprint or SEO principles. Many pages were written with technical jargon that was not understandable for their clients who are not CSR experts.
His requirements were that it be simple, with clear messages and have a consistent visual identity.
To reflect Dialor’s commitment to sustainable development, I proposed to reduce the carbon footprint of their website, and to reflect its values of social equality I also proposed to improve its accessibility.
My initial audit (Bastien & Scapin criteria, and quick accessibility, sustainability & SEO audit) has allowed us to highlight the following problems on the site that needed to be addressed:
Pain points:
Solutions:
Pain points:
Solutions:
I then created a mockup of the home page on Figma then created the final site on WordPress after approval.
Finally, I created documentation so that Dialor can quickly edit the site and publish articles on the blog section.
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