Fbf-Services
Logo, brand guidelines, website
After several months in business, Magali did not have a logo or visual identity that would have facilitated the creation and sharing of resources by being easily recognizable.
Her website lacked a consistent aesthetic and was designed without consideration of UX, accessibility or SEO principles.
The initial brief was fairly broad.
Magali is a competent professional who is warm and has a great sense of humour. For example, her company is named after her cat.
I wanted to offer her several options, which would allow her to decide whether she wanted her logo to have a lot of personality or to be more sober.
We decided together to move forward with option 1 of the 2.0 proposal (especially the first two versions, with the cat inside the B) for legibility and an easily recognizable logo. We discussed making the rest of the branding a bit more ‘traditional’ to balance the playfulness of the logo.
I then created the brand guidelines and delivered the following elements:
The website lacked a consistent aesthetic and was designed without consideration of UX, accessibility or SEO principles.
Her requirements were that it be:
My initial audit (Bastien & Scapin criteria, and quick accessibility & SEO audit) highlighted the following problems on the site that needed to be addressed:
Pain point
One of the biggest problems was the header menu which was not the same on all pages, and the contact information could not be found on each page.
Solution
Creating a header and footer that are clear and direct the user to contact FBF-services was one of the priorities.
Pain point
Many existing pages did not have enough content, which was a problem for the user journey and for SEO. Some other pages had a very high information density.
Solution
We decided to go with a one-page site and reorganize all of the content and hierarchize information.
Pain point
On a one-page site, some users will want to quickly browse the site to see if FBF-services meets their needs, others will want to take the time to learn about Magali’s professional background.
Solution
We decided to add a horizontal scroll section which allows you to browse the site in the blink of an eye or take the time to browse each section.
I then designed the website on Figma then integrated the final site and its 404 page.
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